Rauw Alejandro
Despacito, a song by Puerto Rican singer Luis Fonsi with Daddy Yankee was released in 2017. The song became the number streaming music of that in just six months. This mix of reggaeton and pop music has not only brought attention back to the category, but also Latin music in general. Billboard's Top 100 had four songs in 2016, compared to two in the year 2015. At the peak of Despacito's success in 2017, 19 songs that were mainly composed in Spanish hit at the very top of 100. This number rose to 41 in 2020. Justin Bieber's bilingual version of Despacito was released in the year. Soon after, popular artists began working with reggaeton performers. Drake collaborated with Bad Bunny on MIA (2018) as well as Madonna collaborated with Maluma on Medellin. The year 2000 saw a number of reggaeton stars were complaining about its inclination towards mainstream, but a new generation specifically Rauw Alejandro was determined to maintain the pace of evolution in reggaeton. It often utilized elements of electronic dance music, along with other styles.





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